SCNET · Enterprise IT · Ankara, Türkiye
Customer experience solutions are services that connect identity, product, inventory, order, campaign, support, and payment data around one customer journey. Sanal Çekirdek designs that journey together with the underlying data and application layers, since breaks in experience often come from data kept in separate systems rather than from interface design.
A CRM alone does not create a complete customer view. Identity matching, consent, product, order, service, contact and behavioral data are connected with clear purpose and ownership.
Web, mobile, store, contact center, partner and messaging channels are supported by shared business rules and current data. An interaction that begins in one channel should not lose context when it moves to another.
AI assistants are grounded in verified product, policy and customer context. Protected account information remains permissioned, while financial or binding actions follow approval and system rules. The assistant must be able to hand off when it cannot answer safely.
During campaigns or seasonal peaks, application, payment, inventory, integration and support capacity are assessed together. Experience is measured through task completion and customer effort, not page speed alone.
CRM is important, but transaction, product, identity, consent, support and digital behavior data often lives elsewhere. Without integration and ownership, the CRM view remains incomplete.
Only with strong authentication, explicit permission, data minimization and transaction policy. General information and personal-account actions should be designed as separate security zones and workflows.
Purpose, consent, data class, retention and preference management are defined from the outset. Data not needed for the experience is not collected, and sensitive inferences require separate risk assessment.
No. Databases, cache, integrations, payments, third-party APIs, networking, queues and support operations must be tested together. The bottleneck often sits elsewhere in the transaction chain.
Address the customer journey together with the data and system dependencies behind it.
Assess the customer journeyWe run basic measurement — visits, referring source and page performance — on our own infrastructure in Türkiye; this needs no consent. Advanced measurement, such as form usage and on-page interaction, is processed only with your consent. Declining does not affect your use of the site.
