SCNET · Enterprise IT · Ankara, Türkiye

Sanal Çekirdek

Can a customer actually buy the item they saw in stock?

The visible face of e-commerce is the storefront; the problems live behind it, in order and stock flow. Sanal Çekirdek builds integration on one truth: stock, price and order status should agree across every channel.

A cancelled order costs more than an order never placed: it produces both a lost customer and an operational cost.

Stock and price consistency

Stock visibility gets harder as channels multiply. Reservation logic, update frequency and oversell tolerance are defined up front, and pricing rules live in one place.

  • Stock is reserved when an item enters the basket
  • Update frequency follows sales velocity
  • Oversell tolerance is a conscious choice
  • Campaign pricing reaches every channel at once

Tracking orders end to end

An order's journey from channel to warehouse to carrier is followed under one identifier. An order stuck at any step should become visible before the customer asks.

  • One identifier follows the order end to end
  • A stuck order raises an alert
  • Returns and exchanges run in the same flow
  • Customers can see status for themselves

What makes B2B different

Corporate selling is not retail: customer-specific pricing, contractual terms, approval chains and credit limits all come into play. The infrastructure may be shared but the rules are separate.

  • Customer-specific price lists are supported
  • Order approval chains can be defined on the buyer side
  • Credit limit and terms are checked at order time
  • Repeat order templates are offered

Payment, returns and reconciliation

When money flow does not match order flow, a variance appears at month end. Payment provider records, order records and accounting are reconciled automatically.

  • Partial refunds are the most common source of mismatch
  • Marketplace commissions are reconciled as their own line
  • Foreign currency differences are recorded at the transaction date
  • Unmatched items older than one period are escalated

How we work

  1. Map the channels and data ownership
  2. Establish one truth for stock and price
  3. Make the order flow traceable end to end
  4. Define B2B rules separately
  5. Automate reconciliation

How success is measured

  • Cancellations caused by stock errors keep falling
  • Stuck orders are seen before the customer asks
  • No price discrepancy remains between channels
  • Month-end reconciliation variance is shrinking

Frequently asked questions

Do we need to replace our platform?

In most cases no. The problem generally sits not in the platform but in the integration between it and the back office, and that flow is measured first.

Are marketplaces included?

Yes, though each marketplace brings its own rules. Stock and price are fed from one truth while marketplace-specific rules are handled in a separate layer.

How does this relate to the high-traffic platforms page?

Infrastructure carrying peak load is that page; this one covers orders flowing correctly. On campaign day you need both — a site that stays up but shows wrong stock still loses sales.

Let's measure cancellations caused by stock errors and find together where the integration breaks.

Measure stock-related cancellations